UMA Journal

Introducing UMA Salon: Now Open

Introducing UMA Salon: Now Open

We are trilled to share with you: UMA Salon. UMA Salon is an opportunity for Naarm/Melbourne-based UMA customers to touch, feel and try-on the full collection in a private and personal...

Introducing UMA Salon: Now Open

We are trilled to share with you: UMA Salon. UMA Salon is an opportunity for Naarm/Melbourne-based UMA customers to touch, feel and try-on the full collection in a private and personal...

Drop 4: Snuck Out The Party To Take a Pic Real Quick

Drop 4: Snuck Out The Party To Take a Pic Real ...

BTS Drop 4:Snuck Out The Party To Take A Pic Real Quick A BTS look through the lens of the oldest digital camera we could get our hands on. Drop 4 was...

Drop 4: Snuck Out The Party To Take a Pic Real ...

BTS Drop 4:Snuck Out The Party To Take A Pic Real Quick A BTS look through the lens of the oldest digital camera we could get our hands on. Drop 4 was...

And I've Always Said That #2

And I've Always Said That #2

#2 Authentic Fantasy I spend a lot of time flipping through my mum’s old Vogues from the 70’s and 80’s. Not just for the nostalgia of flipping through actual pages,...

And I've Always Said That #2

#2 Authentic Fantasy I spend a lot of time flipping through my mum’s old Vogues from the 70’s and 80’s. Not just for the nostalgia of flipping through actual pages,...

Writings on sustainable fashion

And I’ve Always Said That #1

Hannah here, co-founder of UMA Store and scribbler of our new monthly newsletter, And I've Always Said That.Equal parts thoughtful, personal and frivolous (as all good things are), I'll be...

And I’ve Always Said That #1

Hannah here, co-founder of UMA Store and scribbler of our new monthly newsletter, And I've Always Said That.Equal parts thoughtful, personal and frivolous (as all good things are), I'll be...

Designer focus: BELLE

Designer focus: BELLE

The latest brand to join the UMA family, meet BELLE, an ethically-made brand crafted for an eternal summer. Founded by Annabelle Noelle, BELLE is a truly international project, with roots in the US and is now...

Designer focus: BELLE

The latest brand to join the UMA family, meet BELLE, an ethically-made brand crafted for an eternal summer. Founded by Annabelle Noelle, BELLE is a truly international project, with roots in the US and is now...

Drop 2 - There She Is.

Drop 2 - There She Is.

Drop 2 Editorial: There She IsAn ode to Main Character Dressing, UMA's Drop 2 editorial shoot was realised in the hidden city laneways of Melbourne.

Drop 2 - There She Is.

Drop 2 Editorial: There She IsAn ode to Main Character Dressing, UMA's Drop 2 editorial shoot was realised in the hidden city laneways of Melbourne.