UMA Journal

Designer focus: BELLE

Designer focus: BELLE

The latest brand to join the UMA family, meet BELLE, an ethically-made brand crafted for an eternal summer. Founded by Annabelle Noelle, BELLE is a truly international project, with roots in the US and is now...

Designer focus: BELLE

The latest brand to join the UMA family, meet BELLE, an ethically-made brand crafted for an eternal summer. Founded by Annabelle Noelle, BELLE is a truly international project, with roots in the US and is now...

Drop 2 - There She Is.

Drop 2 - There She Is.

Drop 2 Editorial: There She IsAn ode to Main Character Dressing, UMA's Drop 2 editorial shoot was realised in the hidden city laneways of Melbourne.

Drop 2 - There She Is.

Drop 2 Editorial: There She IsAn ode to Main Character Dressing, UMA's Drop 2 editorial shoot was realised in the hidden city laneways of Melbourne.

UMA Designer Spotlight: Aprés Studio

UMA Designer Spotlight: Aprés Studio

Aprés Studio's founder Meg answered some of UMA's burning questions on her inspiration, creativity and discussed being haunted by.... bridesmaid dresses (!).

UMA Designer Spotlight: Aprés Studio

Aprés Studio's founder Meg answered some of UMA's burning questions on her inspiration, creativity and discussed being haunted by.... bridesmaid dresses (!).

UMA (The Making Of)

UMA (The Making Of)

Good people, good clothes. Gingerbread cookies & salad sandwiches, masking tape and coffee, a BTS look at UMA's first e-comm shoot.   

UMA (The Making Of)

Good people, good clothes. Gingerbread cookies & salad sandwiches, masking tape and coffee, a BTS look at UMA's first e-comm shoot.   

BTS: UMA’s first dinner party

BTS: UMA’s first dinner party

With good times baked into UMA’s DNA, we knew it was only fitting to kick off UMA’s launch shoot with a celebratory dinner party of our own...

BTS: UMA’s first dinner party

With good times baked into UMA’s DNA, we knew it was only fitting to kick off UMA’s launch shoot with a celebratory dinner party of our own...

Introducing UMA

Introducing UMA

Welcome! We’re so pleased you’re here. To introduce ourselves, we are Amy Ayron and Hannah Borg, co-founders of UMA Store. 

Introducing UMA

Welcome! We’re so pleased you’re here. To introduce ourselves, we are Amy Ayron and Hannah Borg, co-founders of UMA Store.